Most Common Direct Mail Mistakes

You don't want to waste your money on a direct mail campaign that doesn't get your phone ringing or send customers through your door. ​

Here are five common mistakes you should avoid.

Targeting the wrong customer

You have to spend enough time and money to build a reliable list of your target clients. The success of your campaign depends on having the right list.

Failing to test

Every detail of your direct main campaign has to be tested. You have to test the color of the envelope, size, headline, design, message, and power of the call to action.

Forgetting to highlight the benefits

In your marketing message stress the benefits more than the features of your product or service. Most customers don't care about fancy features. They want guaranteed results.

Failing to include a call to action

Your potential clients need to be prompted to take action, and you have to offer them the right incentive.

Not sustaining the campaign

Doing a direct mail campaign once is not enough. You need to do multiple mailings to be effective.