Improve Your Creative Marketing

​Without strategy, content is just stuff. The world has enough stuff.

There are many ways to be innovative with your marketing, no matter what field you're in. Learn how to release your inhibitions and begin thinking more creatively.

Common Problem And Its Solution

A common problem that people have is the inability to think outside the box. Take your marketing strategy and try to examine it objectively. Start by seeing what is working. Is anything working? If so, why does it work? If there are parts that aren't, then why is that? Answering these questions honestly will help you begin the creative process.

Imagine

Visualization is a helpful tool in recognizing what needs improvement. What are your attributes? What do you need to look better? Is there something that just doesn't feel right? Make a list of these questions and similar ones, and then answer them. By answering these questions, you will begin to identify with your product, which in turn will help you make it more marketable.

Idea Time

Writing down ideas is the best way to get started. Try not to focus on the end result. In this way you'll be more open to whatever stems from your brainstorming. Take a word that has to do with your business; it can be the name of your business, the market you are entering, anything, and put it at the top of a piece of paper. Then without thinking, start writing the words that pop into your mind. No matter how ridiculous they seem to, write them down. It can be anything. There are no wrong answers to this exercise. This exercise can only be successful if you really write down everything you think of.

​Simplify

People have a tendency to make things more complicated than they need to be. Look at your current marketing plan: Can it be simplified? Narrowing the focus of your marketing strategy will often yield positive results.

Change

Change is inevitable, but it doesn't have to be a bad thing. Use change to your advantage and help make your marketing plan stronger. How is your demographic changing? Can you move with that change in order to continue to accommodate them? How is society changing? Are there changes that could expand your audience with just a slight tweak of your marketing angle?