Facebook Business 101: How To Choose The Right Advertising Objective

In every business, planning and strategizing are very important.

​The ultimate goal is for you to earn and expand your business. This is possible if you have the right tools and knowledge on how to reach the right customers. You can reach your customers through advertisements, this can be through local TV and radio stations, magazines, newspapers, flyers, and posters.

During this era of high-speed internet and smart phones all these stuff were compressed in just a click. One of the best ways to reach people in this century is through their smart phones, trust me everyone one has it.

Facebook has the largest network of people at this point, all smart phones have a pre-installed Facebook app. If you are new to a Facebook advertisement then you have to read through the types of advertising objectives, knowing your objective can help you succeed.

Note: Please make sure you already familiarize yourself with Facebook Page.

Boost Your Post

If you would like to increase engagement or to have more people to like and see your post, then this is the best type of advertisement for you. This can be done if you already have an ad posted on your Facebook page. You can click on the boost your post button usually seen on the lower right portion of your post/ad. You can also see the number of people reached right beneath your ad.

You can choose this type of advertisement if you want to reach new customers. Once you choose this Promote your page option Facebook will look for the same group of people who is likely interested in your products and services. People who liked your page will see all your posts and ads, it may appear on their newsfeeds along with posts from their Facebook friends.

Send People To Your Website

If you want people to be directed to your website, you may choose this advertisement option. This is done by proving the URL of your website and every time they clicked on the URL they will be directed to your website.

Increase Conversation On Your Website

By adding codes to your website, you will be able to track the number of people who saw or purchased the product you advertise. Ask your website developer if you don’t know how the codes work.

Get Installs Of Your App

If you have an app this is one of the best choices. The will be directed to the app store, you can measure the number of apps installed you can integrate your app with Facebook SDK.​

Increase Engagement In Your App

You can direct people to a specific area of your app. Like your online store or payment area.

Reach People Near Your Business

This targets people near your local business, this is done by setting a radius within your business.

Raise Attendance At Your Event

If you have an upcoming event, will launch a new product this is the best choice. You can create an event and see how many people are going, they will also receive a reminder of your event.

Get People To Claim Your Offer

You may create a coupon for discounts. Customers may buy those coupons and present a printed copy at your store. You may also set how many coupons you will release.

Get Video Views

You should choose this if you have video advertisement, this will help you increase people to see you video ad.

​Know what you would like to achieve and choose the right objectives for your business. You may also want to see more details by checking on Facebook help centre.