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The Securities and Exchange Commission (SEC) ramped up its investor protection efforts, as it joined the Financial Sector Forum (FSF) in an intensified online campaign to empower Filipinos and protect them against financial fraud. The FSF, composed of the SEC, Bangko Sentral ng Pilipinas, Insurance Commission, and the Philippine Deposit Insurance Corporation, formally relaunched on June 17 the Protect Your Money (PYM) Campaign to shift its strategy of promoting financial literacy and investor protection to digital platforms.
The revival of the PYM Campaign recognizes the increasing number of online scams, fraudulent investment schemes and digital financial threats that target vulnerable groups such as students, overseas Filipino workers, senior citizens and informal workers. Under the campaign, the SEC will produce reels, short-form videos, and targeted campaigns in a bid to reach a wider audience more effectively. “As these fraudulent schemes continue to evolve, so too must our responses. If scams are now being promoted through viral content and deceptive online communities, then investor protection efforts must likewise go where the public is—on their screens and in their feeds,” SEC Chairperson Francis Ed. Lim said in his message of support. “The Protect Your Money campaign is not just a public awareness drive—it is a signal of our mutual resolve to create a more secure financial environment where fraud finds no safe harbor. Let this initiative serve as a continuing platform for collaboration among regulators, industry players, and the investing public,” he added. In addition, Mr. Lim noted that the SEC will continue to push for the enactment of the Capital Market Development Act, which seeks to institutionalize financial literacy by incorporating such lessons in the educational system. The SEC has consistently spearheaded financial literacy campaigns as part of its mandate to protect the investing public from fraudulent investments. Among others, it leads the celebration the Investor Protection Week every second week of November where it conducts seminars, roadshows, and distributions various types of communication materials to help the public make smart financial decisions. The Commission actively collaborates with various organizations from both the private and public sectors under the SEC Communication, Advocacy, and Network (SEC CAN!) initiative to broaden the reach of its financial literacy campaigns. These include the Department of Education, Department of Migrant Workers, and BDO Foundation, among other institutions nationwide that share the Commission’s commitment to financial education and investor protection.
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