Personal Development, Business, Finance, and Investing for Everyone
An investment in knowledge always pays the best interest.
You don't want to waste your money on a direct mail campaign that doesn't get your phone ringing or send customers through your door.
Here are five common mistakes you should avoid.
Targeting the wrong customer
You have to spend enough time and money to build a reliable list of your target clients. The success of your campaign depends on having the right list.
Failing to test
Every detail of your direct main campaign has to be tested. You have to test the color of the envelope, size, headline, design, message, and power of the call to action.
Forgetting to highlight the benefits
In your marketing message stress the benefits more than the features of your product or service. Most customers don't care about fancy features. They want guaranteed results.
Failing to include a call to action
Your potential clients need to be prompted to take action, and you have to offer them the right incentive.
Not sustaining the campaign
Doing a direct mail campaign once is not enough. You need to do multiple mailings to be effective.
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ABOUT THE BLOGGER
Hi, I'm Ralph Gregore Masalihit!
An RFP Graduate (Registered Financial Planner Institute - Philippines).
A Personal Finance Advocate. An I.T. by Profession. An Investor. Business Minded. An Introvert. A Photography Enthusiast. A Travel and Personal Finance Blogger (Lakbay Diwa and Kuripot Pinoy).
Currently, I'm working my way toward time and financial freedom.